7-Eleven’s latest golf merchandise release looks to be another hit
There are few things better in life than dropping in a long putt for Birdie or getting an ice-cold Slurpee from your local 7-Eleven. And now, you can combine the two, sort of.
7-Eleven has released its second golf-themed merchandise collection, taking advantage of one of the fastest-growing sports right now. The convenience store dropped the collection on Thursday with the help of some influencers, using the title “The Always Open, Open.” With the 2024 British Open taking place on Thursday, it was perfect timing for the play on words and if this collection is as successful as the first, you’re going to want to get on it now.
The collection is only available on 7-Eleven’s online store featuring a golf-themed apparel line plus a special collab with Sunday Golf Gear for a limited run of accessories.
Included in the collection are t-shirts, hats, polos, button-ups, windbreakers, jackets, and accessories. Take a look at some of the items that caught our eye:
The new collection is available now and at the time of publication, only one item was sold out. This should be another successful golf collection from the brand and we could see more in the future as well.
Is 7-Eleven ahead of the non-traditional golf branding game?
Fresh off that successful collection in 2023, this one appears to be another big one for the convenience store, diving into something they aren’t really known for. But they knew they had something big last year when items sold out in under a day.
“Following the incredible response to last year’s golf collection, we’ve taken everything that customers loved about that drop and kicked it up a notch with new and unique pieces this year,” said 7-Eleven Executive Vice President and Chief Marketing and Sustainability Officer Marissa Jarratt. “This line was created for fashion and golf enthusiasts alike, taking the evolving appeal of golf culture and intersecting it with fashion trends to celebrate summer, sports and the joy of convenience.”
Hopefully this encourages more non-traditional golf brands to dive into the game soon.