AT&T extends sponsorship of AT&T Pebble Beach Pro-Am in multi-year agreement

The Pebble Beach Company, The PGA TOUR and AT&T, Inc., have renewed the longtime sponsorship with AT&T for the AT&T Pebble Beach Pro-Am. AT&T has sponsored the tournament since 1986, making it the PGA TOUR’s longest-running continuous title sponsor.

The 2025 tournament, won by Rory McIlroy, marked the telecommunications company’s 40th consecutive year sponsoring the AT&T Pebble Beach Pro-Am. Since the tournament began, 23 different World Golf Hall of Famers have combined for 43 wins. Dating to 1937, the AT&T Pebble Beach Pro-Am is the PGA TOUR’s second Signature Event of the season. The 2026 tournament will be 80th anniversary of the event.

“We are honored to extend with our longest-running title sponsor in AT&T, a committed supporter of Monterey Peninsula Foundation and Pebble Beach Company for four decades,” said PGA TOUR Commissioner Jay Monahan. “A legacy event on our PGA TOUR schedule, the AT&T Pebble Beach Pro-Am holds a special place in the hearts of golf fans everywhere, and we are delighted to see this historic championship retain its association with AT&T.”

John Stankey, chairman and CEO of AT&T says the company is proud to partner with the legendary event and venue.

9th Hole, Cypress Point Golf Club, Pebble Beach, California pic.twitter.com/8dnnVj0l0h

— Great Golf Holes ⛳️ (@GreatGolfHoles) June 18, 2025

“At AT&T, we are incredibly proud to continue our partnership with the PGA TOUR, Monterey Peninsula Foundation and the Pebble Beach Company as the title sponsor of the AT&T Pebble Beach Pro-Am,” said Stankey. “For four decades, this tournament has been a cornerstone of our commitment to excellence and community impact, blending the beauty of golf with a purpose that extends far beyond the course. We look forward to creating unforgettable moments for fans, players and the communities we serve, in one of golf’s most iconic tournaments, played on one of the world’s best courses.”

The event has been hosted annually at Pebble Beach Golf Links since 1947 and is played across two courses (Pebble Beach Golf Links and Spyglass Hill Golf Course). Amateurs compete alongside professionals over the first two rounds. Rounds three and four battle it out on the final two days at Pebble Beach Golf Links.

Every year, the tournament raises money for charity.

“Golf and giving are central to Monterey Peninsula Foundation’s mission, and the AT&T Pebble Beach Pro-Am continues to be the cornerstone of our charitable giving,” said Steve John, Monterey Peninsula Foundation CEO and AT&T Pebble Beach Pro-Am tournament director. “We’re deeply grateful to AT&T for their ongoing commitment and support, which drive our ability to give back. We look forward to building on our partnership with AT&T and Pebble Beach Company as we continue making a meaningful impact across the Monterey Bay region.”

David Stivers, CEO of Pebble Beach Company, says the partnership is an honor.

“We are thrilled to continue the legacy of one of the most unique and charitable events on the PGA TOUR. The AT&T Pebble Beach Pro-Am has meant so much, to so many, for so long. We are honored to extend our partnership with AT&T, Monterey Peninsula Foundation and the PGA TOUR to showcase the world’s best golfers on one of golf’s grandest stages while raising millions of dollars each year for our local community.”