Genesis renews as title partner of Genesis Scottish Open 

Genesis will continue to be the title sponsor of the DP World Tour and PGA TOUR Scottish Open through 2030, following an announcement today of a multi-year agreement.

“The extension renews Genesis’ commitment to Scotland’s historic national open, the Rolex Series and FedExCup event, which in 2022 became the first ever tournament to be co-sanctioned by the PGA TOUR and DP World Tour,” according to a release.

The tentpole tournament will begin tomorrow in North Berwick at The Renaissance Club, which will host the event for the seventh consecutive year. Scotland’s Robert MacIntyre sank a 22-foot putt for birdie on the 72nd hole to beat Adam Scott by one stroke, becoming the first Scot to win his home open since Colin Montgomerie in 1999.

5️⃣ More Years.

Genesis renews as title partner of the Genesis Scottish Open through 2030 🤝#GenesisScottishOpen | #RolexSeries pic.twitter.com/QTr0AIaZB0

— Genesis Scottish Open (@ScottishOpen) July 9, 2025

Notable winners include Rory McIlroy (2023) and Xander Schauffele (2022). Other past champions at The Renaissance Club include:

• Min Woo Lee (2021)
• Aaron Rai (2020)

“Golf and Genesis share the same values: respect, integrity and excellence. Both demand attention to detail and unwavering commitment to quality,” said José Muñoz, President & CEO of Genesis. “Renewing the Genesis Scottish Open through 2030 is a natural extension of our commitment to the game of golf and the communities it helps around the world. Following our recent designation as the PGA TOUR’s first-ever Official Automotive and Mobility Partner, this tournament reinforces our role in shaping the future of golf through innovation, hospitality and global partnership. As our brand continues to grow globally, the Genesis Scottish Open remains a cornerstone of our efforts to build meaningful connections with fans and elevate the sport at every level.”

The Genesis Scottish Open dates to 1972 and has been a permanent fixture on the DP World Tour schedule since 1986. As both a FedExCup event and part of the Rolex Series on the DP World Tour’s Race to Dubai, the tournament features a split field of 75 players from both the PGA TOUR and DP World Tour.

“Genesis continues to be an incredible partner to the game of golf worldwide, and they have been pivotal in growing the Genesis Scottish Open into one of the world’s premier tournaments,” said Guy Kinnings, Chief Executive Officer of the DP World Tour. “We have once again welcomed a star-studded field to the impressive venue here at Renaissance Club this week, and this long-term agreement allows us to develop ambitious plans to further elevate the tournament in every way, alongside Genesis and our Strategic Alliance partners at the PGA TOUR.”

The PGA TOUR and Genesis have been partners since 2016, when the luxury automotive brand signed on as the title sponsor of the historic The Genesis Invitational, hosted by Tiger Woods at The Riviera Country Club in Pacific Palisades, California, one of the TOUR’s longest-running events. Following several successful seasons, Genesis added title sponsorship of the Genesis Scottish Open to its portfolio starting in 2022, the first co-sanctioned event by the PGA TOUR and DP World Tour. The brand is also a founding partner and official automotive partner of TGL and has served as the Official Automobile Sponsor of numerous Presidents Cups.

“The PGA TOUR is proud to continue our growing relationship with Genesis, as the globally recognized brand renews its commitment to the Scottish Open just a few weeks removed from a new global marketing partnership that included sponsorship of the World Feed, which is actively promoting the TOUR’s international stars,” said PGA TOUR Commissioner Jay Monahan. “Scotland’s national open continues to reach new heights after Robert MacIntyre’s electrifying win a season ago, and we are eager to continue elevating this premier event to a global audience alongside our Strategic Alliance partners at the DP World Tour.”

Last month, the PGA TOUR and Genesis also announced a Partnership naming the luxury brand the Official Vehicle of the PGA TOUR and PGA TOUR Champions.