Introducing “The Creator Classic”: PGA Tour’s First Big Investment in Youtube Golf

The PGA TOUR is shaking things up with the launch of “The Creator Classic,” a groundbreaking new live Youtube golf event that blends the worlds of professional golf and social media stardom. Set to take place at the prestigious East Lake Golf Club just before the TOUR Championship, this nine-hole competition will see some of the most popular golf content creators in the world go head-to-head.

A Star-Studded Lineup

Confirmed participants include Tyler Toney from Dude Perfect, the Bryan Bros, Fat Perez from Bob Does Sports, and Good Good creators Garrett Clark, Brad Dalke, and Sean Walsh. These creators, known for their engaging and entertaining golf content, will bring their unique flair to the historic course, competing under the same conditions as the pros.

The Competition Format

The Creator Classic will feature eight holes of gross stroke play, followed by a playoff between the top four finishers. This innovative format ensures a thrilling finish, with the creators battling it out for the inaugural title. Foursomes will be announced the day before the event, adding an element of anticipation and excitement.

Broadcasting and Engagement

The event will be broadcast live on the PGA TOUR’s YouTube channel, Peacock, ESPN+, and several other platforms, making it accessible to fans worldwide. The production quality will be top-notch, with live ShotLink powered by CDW scoring/data, Trackman shot tracing, and rich, on-screen graphics. Additionally, the players and participants will capture and share their own content throughout the tournament, providing a unique behind-the-scenes look.

A Restored East Lake Golf Club

The Creator Classic will be the first event to showcase the newly restored East Lake Golf Club. The course underwent a full-scale restoration following the 2023 TOUR Championship, returning it to its “Golden Age” with elements from the original Donald Ross layout. This restoration enhances the challenge for the creators and provides a stunning backdrop for the competition.

Bridging Traditional Golf and Social Media

The Creator Classic is a perfect blend of traditional golf and the dynamic world of social media. It brings the brightest new stars to the biggest stage in golf, allowing them to compete in a real PGA TOUR environment. This event highlights the growing influence of social media in sports entertainment and offers a fresh, engaging experience for a diverse audience. The PGA tour has been slow to adopt creative content ideas in which this new event is a sense of embrace to the growing popularity of Youtube golf content.

In-Person Experience

For those looking to experience the excitement in person, the event will be open to anyone with a Wednesday ticket to the TOUR Championship. This provides fans with the opportunity to see their favorite creators up close and witness their skills on the course.

Sponsors and Partners

The Creator Classic is presented by Blackstone, continuing their partnership with the PGA TOUR. Blackstone, known for their outdoor cooking equipment, sees this event as a unique platform to showcase their products through the lens of the world’s most notable golf content creators.

The Team Behind the Event

The event is a collaborative effort between Pro Shop Studios and PGA TOUR Entertainment. Pro Shop Studios, the production company behind the Netflix hit “Full Swing,” brings their expertise to the table, ensuring a high-quality broadcast. The team includes Emmy-winning producers and creative executives, promising a premium viewing experience for golf fans.

The Future of Golf Entertainment

Chad Mumm, founder and president of Pro Shop, emphasized the significance of this event: “The Creator Classic will bring the brightest of these new stars to the biggest stage in golf, giving them a chance to compete in a real PGA TOUR environment in front of fans both on-site and all over the world.” The combination of these creators and the PGA TOUR’s production value promises to deliver a landmark golf event unlike any other.

Conclusion

The Creator Classic is set to be a highlight of the PGA TOUR season, merging the worlds of professional golf and social media in an innovative and entertaining format. With a star-studded lineup, a historic course, and top-tier production, this event is sure to captivate audiences and pave the way for future collaborations in golf entertainment. Don’t miss the action on August 28 at East Lake Golf Club—whether you’re tuning in from home or experiencing it live, the Creator Classic is set to be an unforgettable event.