SeatGeek to become official ticketing partner of USGA championships

SeatGeek, the high-growth technology platform transforming the live event experience for fans, teams, and venues, and the United States Golf Association (USGA), a mission-based golf organization dedicated to unifying the golf community, have agreed to a multi-year partnership.

Beginning with the USGA’s 2026 championship season, the agreement includes the U.S. Open and the U.S. Women’s Open Presented by Ally.

“Our fans will receive a ticketing experience that’s as exceptional as the championships themselves, and SeatGeek is the right partner to deliver that,” said Amanda Weiner, managing director of ticketing and Global Media at the USGA. “Their innovative platform helps us rethink how we serve our audience, from flexible purchasing options to smart on-site features, so that every touchpoint adds value to the fan experience. This partnership is another step forward in how we continue to use technology to engage with golf fans worldwide.”

Golf fans and corporate clients will enjoy a modern, intuitive ticketing experience.

“.. And rightsholders will get a platform designed to drive revenue and reduce complexity,” according to a release.

Features will include:

• Streamlined Checkout That Drives Conversion: With SeatGeek, fans can build their perfect championship experience – selecting tickets across multiple days and sessions in a single transaction. Fewer clicks mean fewer drop-offs, and more fans and revenue.
• On-Site Engagement: SeatGeek’s fan engagement platform, Rally, enhances the fan journey with “Know Before You Go” information integrated into fans’ digital tickets, easy access to upgrades, and personalized offers based on customer profiles. The USGA and SeatGeek will also collaborate on an on-site fan photo opportunity at the U.S. Open and U.S. Women’s Open beginning in 2026.
• Real-Time Insights for Smarter Sales: With every fan action captured in SeatGeek’s unified backend, operators gain a 360° view of performance across ticket types, sessions, and audiences.
• As part of the new deal, USGA will use SeatGeek’s high-powered box-office solution, Unify, to “streamline ticketing operations and optimize event-day experiences.”

That solution will empower the USGA to manage inventory more effectively, according to the release.

SeatGeek will also have an on-site ticket office at both the U.S. Open and U.S. Women’s Open.