Spirinac joins Grass League in front office position

High stakes and par-3 courses don’t usually go hand in hand, but an upstart golf league is changing things. It’s novel, played under the lights, and its original ideas are a wonderful thing in a world full of copy and paste.

The Grass League (TGL), the world’s first high-stakes par-3 golf league, is making waves. The first major wave comes in the form of social media superstar Paige Spirinac joining its front office in a strategic leadership role.

“A trailblazer in both professional golf and modern sports media, Spiranac will work closely with league leadership to shape the long-term vision and growth strategy for The Grass League. Her role will encompass brand development, storytelling, creative direction, business development and overall content and audience strategy, positioning the league to scale its reach across digital, broadcast, and live experiences,” according to a release by TGL (not the other, more high-profile simulator league).

New YouTube video is out! Giving you an inside look at the Grass Leauge plus my new role in the front office! Click here – https://t.co/aPqm1rpGBT pic.twitter.com/A81hD1BpuN

— Paige Spiranac (@PaigeSpiranac) May 29, 2025

TGL says Spirinac brings a unique perspective to the venture. She does have 11 million followers, has competed at the highest collegiate level at both Arizona and San Diego State University, competed professionally, and has been an innovator in media, after all.

She also currently serves on the PGA Tour’s Creator Council and is an “advocate for growing the game through more inclusive, innovative entertaining formats.”

“The Grass League is breaking boundaries and pushing golf into an exciting new era. I’m thrilled to join the Front Office and help shape not only how the league looks and feels but how it connects with fans and grows the game,” said Spiranac. “This is a chance to be part of something innovative, competitive and culture-shaping from the inside out.”

Spiranac’s appointment came as The Grass League kicked off its breakout 2025 season.