Writing Guidelines, Almost Average Golfer

Articles written for the Almost Average Golfer website should have a news focus. Sources should be properly cited and, in general, the writing should be journalistically rigorous.

The language used should be reader friendly. A fresh tone and the use of humor should be encouraged.

Guidelines for writing articles

Topics

The topics to be covered will be the most newsworthy in world golf. Here are a few examples to illustrate:

• Tiger Woods related topics
• Controversy between LIV Golf and the PGA Tour
• Statements from top players on newsworthy topics
• Updates on tournaments/events taking place
• Great plays/achievements
• Humorous situations related to golf
• Fan reaction to a newsworthy topic
• Social media golf, Paige Spiranac, Grant Horvat, Bryson DeChambeau

Title

Ideally, the title should be between 60 and 65 characters, with the following characteristics:

• Starts with the focus keyword.
• Includes a power word
• Includes a positive or negative sentiment
• Includes a number.

Example of a title that meets all the parameters: Cubs lose to Brewers 1-0 despite Garrett Crochet’s strong start

Link for power words: SEO Power Words: Ultimate List & Guide – SEO.co Blog

META Description

Ideally, the Meta Description has 160 characters and includes the focus keyword.

Main Text

Ideally, the article will be between 600 and 2000 words. It most have the following characteristics.

• Begins with the focus keyword
• The focus keyword is between 1% and 2% of the total words.
• The text is built with small blocks of text, 3-4 line paragraphs. Avoid using sentences that are too long and stilted.
• The text contains at least one subtitle (H2) that includes the focus keyword.
• The text contains at least one link to our website and at least one link to an external website (internal and external linking).
• A featured image is used with the focus keyword as the Alt Text.

The featured image should be followed by a few blocks of text. Never for another image or multimedia element of any kind.

• A URL is constructed with 75 characters or less, including the focus keyword.

The URL is constructed based on the title, maintaining te focus keyword, the other relevant keywords, but adjusting it to 75 characters.

For the title “Cubs lose to Brewers 1-0 despite Garrett Crochet’s strong start” a write URL would be “cubs-lose-brewers-despite-garrett-crochet-strong-start”

• At least one image or multimedia resource (YouTube video or social media post) is embedded in the text.

Categories

Indicate all categories to which the article belongs, always specifying the main category.

Tags

Include the focus keyword and other keywords most frequently used in the article as tags.

Posting the article

After publishing the article, it should be posted in the Almost Average Golfer facebook page and reposted in at least three Facebook groups.

These are our own Facebook Groups. All articles should be posted there:

https://www.facebook.com/groups/golfjokesandstories/

https://www.facebook.com/groups/almostaveragegolfgroup/

Writers’ Bio

All writers MOST add a bio to their Word Press profiles. The bio should based on the the following sample:

“Mike writes about sports for Almost Average Golf. His craft has been nationally syndicated for many sports outlets. He has been credentialed to cover local and international golf tournaments. Julio currently writes daily golf content for AlmostAverageGolf.Com.”

Conclusion

These guidelines should be followed as closely as possible to meet SEO requirements. It is not always possible to compensate for the lack of one parameter with the abundance of another, so it is important to try to comply with as many as possible.