“Everyone watches Nelly Korda”: The New Women’s Golf Campaign

Nelly Korda’s recent performances have been nothing short of phenomenal. Her pursuit of becoming the first player in LPGA history to win six consecutive starts has garnered significant attention, but it is crucial to acknowledge that this achievement is not only remarkable but also a testament to her dedication and skill. Yet, despite her remarkable accomplishments, the media spotlight seems to be elsewhere.

Women’s golf, like many other women’s sports, often finds itself overshadowed by its male counterparts. The media coverage, television broadcasts, and general attention given to women’s golf are significantly less compared to men’s golf. This disparity is not reflective of the talent and dedication exhibited by these female athletes but is indicative of a larger issue at hand – the lack of recognition and support for women’s sports.

“Everyone Watches Nelly Korda”: A Rallying Call for Support

At the Cognizant Founders Cup, a significant event unfolded that highlighted this issue. ESPN tennis analyst Rennae Stubbs, a former Grand Slam doubles champion, along with other supporters, arrived at the tournament wearing a T-shirt that read “Everyone watches Nelly Korda”. This was not just a show of support for Korda but also a statement against the lack of attention paid to women’s golf and women’s sports in general.

Stubbs’ message was clear and hopeful. She believes that Korda’s historic run deserves more recognition from the sports media. She told ESPN+ reporter Chantel McCabe, “The fact that she’s going for six in a row and really, in my opinion, the sports media is not there enough. So we are trying to bring a little bit of press, some social … get people to actually understand that what Nelly Korda is on the precipice of actually doing is history-making in women’s golf and in women’s sports.”

The “Everyone watches Nelly Korda” shirts are a product of Togethxr, a media and commerce company founded by female athletes Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird. Their merchandise, which includes a black hoodie, T-shirt, and tote, is more than just clothing. As stated on the Togethxr website, it’s a “statement of enthusiasm and support for the unstoppable rise of women’s sports.”

All indications are that the movement plans to spread. This weekend, while Nelly Korda was winning the Mizuho Americas Open, major champion and former LPGA Tour star Michelle Wie West wore a T-shirt reading “Everyone watches women’s sports” to a WNBA game between Caitlin Clark’s Indiana Fever and Sabrina Ionescu’s New York Liberty.

These shirts are a symbol of the growing movement to amplify the voices and achievements of women in sports. This movement is not just about Nelly Korda; it is about the collective efforts of women athletes and fans to create a more inclusive and supportive environment for women’s sports.

With Korda on a run of historic proportions, the hope is that this movement will bring about a Caitlin Clark moment for one of the longest-running women’s professional sports associations in the world. It’s high time that everyone gives women’s golf the attention and support it deserves.