Tiger Woods and Justin Timberlake are joining forces once again, but this time, it’s not for a charity golf tournament or a celebrity outing. The duo is set to open a new bar in the historic town of St. Andrews, Scotland, a place known as the “Home of Golf.” This unique venture, named T-Squared Social, promises to bring a blend of luxury, entertainment, and sports to the local community.
Tiger Woods and Justin Timberlake’s partnership is not new. The two first collaborated on the idea of T-Squared Social during a round of golf at their Bahamas development. Their shared passion for golf, entertainment, and community engagement has driven their business endeavors.
The first T-Squared Social opened in Manhattan in September 2023, offering a combination of dining, sports simulators, and entertainment. The success of their New York venture has paved the way for their latest project in St. Andrews.
The choice of St. Andrews is significant for Tiger Woods, who has a deep connection to the town. He won two of his three Open Championships at the Old Course and has often referred to it as his favorite golf venue. Timberlake, too, has a fondness for St. Andrews, having played there in the 2019 Alfred Dunhill Links Championship.
A New Chapter for Tiger Woods and Justin Timberlake
The T-Squared Social bar will be housed in the New Picture House Cinema, a historic building that opened in 1930. The cinema, which has been a cultural landmark in St. Andrews, has struggled with low occupancy rates, running at less than 10% capacity.
The transformation into a sports bar is seen as a way to preserve and enhance the building’s legacy while making it a vibrant community hub.
Fife Council has granted planning permission for the conversion, which will retain two of the cinema’s screens while introducing sports simulators, duckpin bowling, and darts.
The redevelopment is expected to create 40 to 45 jobs, providing a significant boost to the local economy. The cinema’s owners have expressed their support for the project, highlighting that the bar will ensure the cinema’s long-term viability.
Despite the potential benefits, the project has faced some resistance from local residents. Over 10,000 people signed a petition opposing the bar, concerned that it would disrupt the town’s historic charm and community-focused atmosphere.
Neil Dobson, a member of the St. Andrews Community Council, voiced his opposition, stating, “This town has been very good to Tiger Woods, and this is not the way to repay residents.”
However, there are also voices of support within the community. Britton Mori, a student at the University of St. Andrews, is excited about the project.
“I’ve grown up knowing about Tiger Woods. My dad is one of the biggest golf fans. Justin Timberlake is his favorite singer too. He is well chuffed,” she said.
Local businessman Stefano Pieraccini echoed her sentiment, calling the opposition “prehistoric” and expressing enthusiasm about modernizing St. Andrews.
Tiger Woods and Justin Timberlake have addressed the concerns, promising to maintain the building’s historical features, including its iconic ceiling, walls, and stage.
“Justin and I thought it would be cool to create a place that combines our favorite things and brings people together to just have a great time,” Tiger Woods said.
Justin Timberlake added, “We always knew we wanted to do something together, and Nexus gave us the platform to bring our idea to life.”
What to Expect from T-Squared Social
The T-Squared Social in St. Andrews will offer a unique blend of entertainment options, making it a must-visit destination for locals and tourists alike. Guests can look forward to high-tech sports simulators that allow them to play on famous golf courses from around the world, as well as try their hand at football, NFL, rugby, cricket, and lacrosse.
The bar will also feature duckpin bowling, a variation of traditional bowling with smaller pins and balls, and darts.
In addition to sports and games, T-Squared Social will provide a diverse dining experience. The menu will offer a range of dishes designed to appeal to different tastes, making it a family-friendly destination.
The bar’s interior will celebrate the historic architecture of the New Picture House, ensuring that the building’s legacy is preserved while introducing modern amenities.
The bar will operate seven days a week, from 9:00 am to midnight, with extended hours until 1 am on Fridays and Saturdays. This schedule aims to accommodate a wide range of visitors, from early risers to night owls. The project is expected to begin within the next three years, with a commitment to protecting all interior features of note.
Tiger Woods and Justin Timberlake’s new bar in St. Andrews represents a balancing act between tradition and modernity. By preserving the historic elements of the New Picture House while introducing new entertainment options, they hope to create a venue that honors the past while embracing the future. The duo’s vision is to provide a space where people can come together, enjoy good food and entertainment, and celebrate the rich heritage of St. Andrews.
As the project moves forward, it will be interesting to see how it impacts the local community and whether it can win over skeptics. For now, Woods and Timberlake are set to bring a touch of glamour and excitement to the Home of Golf, creating a new chapter in the storied history of St. Andrews.